#Blop blop blop how to#

Simple questions and declarative statements lead young readers along Blop's 110-page journey from the chalkboard to 3-D sculpture and beyond.'- Dallas Child Is it a butterfly, star, shamrock? Because it's everything and nothing in particular, Blop takes on a personality of intrepid curiosity - morphing through colors, grown gin size and multiplying, and discovering its own reflection.

#Blop blop blop how to#

Instead, award-winning French illustrator Herve Tullet means for you to decide for yourself how to describe the abstract shape inside the funhouse-shaped board book. 'Don't bother looking up 'blop' in the dictionary. And as a hat-tip to the book's endless search for innovation, even the format is a novelty - it's a stylish, irregularly-shaped polygon. Since the blops themselves are not characters, it's the sheer volume of variations Tullet dreams up that gives the work its energy. A foil page on a spread mirrors a blop at right ('Blop discovers,' written backwards, is legible on the foil.) Blops are decorated like works of art, gnawed on, scribbled on, and even forbidden ('No blopping,' reads one page, with a red bar across a blop.) Perforated punch-out blops are included at the end, and a questionnaire ('What do blops eat?') concludes this parade of blop events and transformations. The six-page 'Story of Yellow and Blue Blops' ends with a transparent page with a blue blop printed on it placed over a yellow blop, they create green. on every page, one blop (or several, or dozens) do new things, each with a short, hand-lettered title. In the first two weeks, Wonderbelly saw more than 1,000 customers.'Tullet plays with shapes that look like chubby Xs or butterflies - blops,' he calls them. The company launched to the public in June 2022 and has today announced the raise of a $3.375 million seed round led by SLOW, Brand Project and Elizabeth Street, with strategic investment from Luke Sherwin (Casper), Greg Sewitz and Gabi Lewis (Magic Spoon), Justin Gold (Justin’s Peanut Butter Cups) and Noah’s former partner in Doppler Labs, Fritz Lanman. They surrounded themselves with a team of experts, including Sovereign Pharmaceutical veteran Johanna Hunter (now VP of Product and Manufacturing at Wonderbelly), as well as several top gastroenterologists as advisors. Lucas and Noah didn’t build Wonderbelly all on their own. Wonderbelly Antacid is non-GMO and vegan, and includes ingredients like calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose and natural flavors. Wonderbelly is an FDA-regulated over-the-counter product that is 100% plastic-free, and the company claims it uses healthier ingredients than Tums. Lucas sat down with his brother Noah and they discussed the market opportunity here. All of these things that weren’t the active ingredient and weren’t actually going to help my symptoms, and if anything, they made me worried about what news stories would come out next.” “And they’re all these other ingredients - titanium dioxide, ammonium hydroxide. “I know what talc is because there’s a $30 billion lawsuit against Johnson & Johnson right now over a claim that talc causes cancer,” Lucas explained. One was talc, a binding agent that doesn’t actually serve to relieve any pain or discomfort, but is an incredibly cheap way to get active ingredients where they’re going. He realized that there were a handful of questionable ingredients in the Tums he took every single day. What else is in this stuff that I’m taking? I’m trying to lead a healthier lifestyle and I’ve successfully recovered from an eating disorder but I really I do want to stick by a lifestyle that I’m proud of.” So I start to scramble, grab my Tums, grab everything, and start looking at the back label. “Of course, this doesn’t actually help my stress at all. “I start seeing news reports that if you have Zantac, throw it out immediately,” said Lucas Kraft. In 2020, at the height of the pandemic, stress levels were through the roof, and there was a rise in demand for antacids.Īlso in 2020, Zantac, one of the top antacids on the market, was recalled because a lab found that the name-brand drug and its generic equivalents contained a cancer-causing compound. He suffered with bulimia at a younger age and, after spending nearly a decade struggling with gastric issues, doctors said the best way to deal with the fallout was to take antacids every day. The idea for Wonderbelly, an FDA-regulated OTC antacid, came directly from Lucas Kraft, Noah’s brother.

Well, for clarity’s sake, the brother duo are actually disrupting something relatively ancient. The Doppler Labs founder, who first came into the spotlight in 2014 with the launch of a wireless earbuds company, is teaming up with his brother to start something brand new. Deep tech and D2C have very little in common, except Noah Kraft.